Marketing

3 Marketing Tips for Sparkies

Most electricians aren’t going to be worried about their marketing efforts – chances are they are going to be more interested in letting the quality of their work speak for itself.

Of course, expert craftsmanship alone isn’t going to grow your business – you also have to get the word out that your service is exceptional and that you stand behind the work you do. To do this, you will need a marketing plan and to have put some thought into who your customers are and what they want.

That’s because the sparkie business is incredibly competitive – IBISWorld predicts the number of electrical businesses will keep growing in the future, thanks to strong demand from the residential and commercial construction sectors.

To help your business stand out, here are three of our best marketing tips that can help you grow your business:

1) Segment your audience

Gathering information about your target clients is essential for any business, but many will cast the net too wide and their marketing efforts will lose that keen edge.

Instead, think about segmenting your audience and targeting your efforts to match. Only looking to serve a few key neighbourhoods? Maybe you are only looking to work on new residential builds? Either way, segmenting your audience and then targeting them on these points can help you build a strong business.

2) Start a mailing list for former clients

Your former clients are perhaps your best asset when it comes to your marketing initiatives. Not only will they have seen the quality of your work first hand, there’s a good chance they will be telling all their friends and family about how great your work is if you have done a good job.

A mailing list is a great way to keep in touch with your former clients. This can let you send out newsletters and maybe even offer a refer-a-friend discount to drum up more business. Taking this approach can ensure that even clients from a few years ago continue to sing your praises.

3) Keep an eye on new trends

If you want to grow your business, it’s going to be important to spot new trends emerging across the scope of your business. If you suddenly see an increase in demand for a particular product, build this into your marketing efforts as an area where you are the expert.

Positioning yourself as an expert in a new field can ensure that you make the most of these new trends – just make sure you aren’t over-committing in an area you are still getting the hang of yourself!

Of course, these marketing tips are just the beginning of building a successful company, and you will still need to be sure you have the right tools and equipment to get the job done. To help here, make sure to check out the expansive range on offer from Lawrence & Hanson.