On September 16th 1961, in the city of Jaraguá do Sul (State of Santa Catarina), an electrician, an administrator and a mechanic combined their knowledge and skills and founded Eletromotores Jaraguá. From the courage of these visionary entrepreneurs the company grew and after some time, the company name changed to WEG, in reference to the initials of the founders. A name that is recognized today as one of the largest manufacturers of electric equipment in the world.

WEG initially produced electric motors, in the 1980s it started to expand its activities, making electrical and electronic parts, products for industrial automation, power and distribution transformers, liquid and powder coatings and electrical insulating varnishes. The company consolidated its position not only as a manufacturer of motors, but also as a supplier of complete industrial electrical systems.Sustainability ensures that Life Is On everywhere, for everyone and at every moment.

The track record of the organization, conceived by Werner, Eggon and Geraldo, is marked by success. The set of values, beliefs and ideals supported by the founders is deeply rooted in the organization and establishes the winning paths the company has followed along its history. A fearless, dynamic and grand essence is the driving force that keeps WEG working towards success.